C1 Open Cloze: Dunkin’ Donuts as a Start-Up

C1 Open Cloze: Dunkin’ Donuts as a Start-Up

For Questions 1–8, read the text below and think of the word which best completes each gap.
Use only one word in each gap.
Each gap completes one of the fixed expressions or phrases required by the context of the text.

Write your answers clearly. 

When Dunkin’ Donuts began as a small shop in the 1950s, William Rosenberg aimed to design a business model (9) ____ a view to scaling it nationwide. At the time, few entrepreneurs believed that a bakery could succeed anywhere (10) ____ its local neighborhood, (11) ____ become a global franchise.

Rosenberg’s philosophy was simple: for (12) ____  start, focus on speed and consistency. He limited the menu to doughnuts and coffee, a decision that proved effective because, (13) ____ and large, customers valued quick service more than product variety.

His priorities were clear. First and (14) ____, he wanted every store to deliver the same quality experience. When he introduced franchising, many feared that expanding too quickly might damage the brand, but Rosenberg insisted the system could work — and eventually, it did (15) ____ good.

Today, although the company continues evolving, it remains committed to the principles that shaped it in its early years. For the time (16) ____, those values still define the core of the Dunkin’ Donuts identity.