Money weakens your ability to enjoy life’s little pleasures
There has long been perceived link between money and
happiness. Many people dream of the life they could lead if they won the
lottery – a world of mansions, fine restaurants, and first-class travel. But
few consider the costs. These fineries could lead to so much enjoyment that
would no longer be able to appreciate life’s simpler pleasures, like a walk on
a sunny day or the taste of a bar of chocolate.
25.- ____
Jordi Quoidbach from the University of Liege showed that
richer people aren’t as good as appreciating everyday pleasures as poorer
people. Even the mere thought of money can make us take mundane joys for
granted. Normal people who were reminded about wealth spent less time appreciating
a humble bar of chocolate and obtained less enjoyment from it.
26.- ____
Perhaps this is because money both gives and takes away: it
opens doors to new pleasures, while making delights that were already
accessible seem less enticing. Obsessing over wealth is like being on a
treadmill – continuously running to stay in the same place emotionally. To
begin with, Quoidbach asked 351 university employees, from cleaners to senior
staff, to complete a test that measured their ability to feel positive emotions.
Each recruit was asked to put themselves in a detailed pleasant scenario, from
finishing an important task to discovering an amazing waterfall on a hike.
27.- ____
Using other questionnaires, Quoidbach also assessed how
happy they were, how much money it would take to live their dream life. And as
a final twist, half of the questionnaires included a picture of a large stack
of euros, while the other half saw the same picture that had been blurred
beyond recognition. He found that the more money the recruits had, the worse
they were at appreciating their positive emotions.
28.- ____
In fact, the recruits also tended to be slightly happier
the more money they had. Other studies have found the same trend, but
Quoidbach’s important result is that money would have had a far greater impact
on the volunteers’ happiness were it not for its negative effect on their
ability to enjoy.
29.- ____
Two researchers kept an eye on them and not only timed
their eating, but rated how much enjoyment they were showing. The results were
clear – the recruits who saw the money took 32 seconds to eat the chocolate,
significantly less than the 45 seconds spent by the others. And on average,
their happiness rating, as judged by the observers, was considerably lower than
their peers.
30..- ____
However, having money reduces the odds that people will
actually spend in this way! Dunn has also found that money is better used to
buy happiness if it’s spent on experiences rather than goods. In both experiments,
a simple reminder of wealth weakened people’s ability to appreciate life’s
smaller pleasures. That’s a striking result and Quoidbach explains it best
himself. “One need not actually visit the pyramids of Egypt or spend a week at
the legendary Banff spas in Canada for one’s ability to enjoy to be impaired,”
he writes. “Simply knowing that these peak experiences are readily available
may increase one’s tendency to take the small pleasures of daily life for
granted”.
A.- Quoidbach found that a person’s ability to appreciate
was unrelated to their desire of money. And even suggesting the thought of
money, by showing them the euro picture, had the same negative effect,
dampening their reactions to the happy imaginings.
B.- Moreover, the negative impact of wealth on individuals
ability to appreciate undermined the positive effects of money on their
happiness. We experimentally exposed participants to a reminder of wealth and
produced the same negative effect on their ability to enjoy as that produced by
actual individual differences in wealth.
C.- Of course, there’s only so far you can take the result
of these questionnaires. A more objective experiment would be better, and
that’s exactly what Quoidbach did. He asked 40 students to volunteer for a
taste test. They were given a binder that included a questionnaire about their
attitudes toward chocolate. On the opposite page, apparently for an unrelated
study was a picture of either money or a neutral object. Afterwards, all they
had to do was eat a chocolate.
D.- Quoidbach’s study helps to make sense of a trend in
psychological research, where money has and incredibly weak effect on
happiness. Once people have enough to buy basic needs and rise out of poverty,
having extra cash has little bearing on their enjoyment of life.
E.- This idea of wealth as a double-edged sword is widely
held and while it’s easy to suggest that it springs from jealousy, a new set of
experiments support the idea.
F.- These studies are part of a growing body of research
showing that the link between money and happiness is more complicated that we
might imagine. Elizabeth Dunn, who worked with Quoidbach, has previously shown
that money can buy happiness if it’s spent on others.
G.- Afterwards, they were quizzed in detail about how they
would react to the scenarios, to see how strongly they enjoyed the experiences.
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